We began our journey in October 2022 as one of the first dedicated silver jewellery brands in India. Today, MINOUS is proudly available across 5 cities Junagadh, Jamnagar, Morbi, Rajkot, and Ahmedabad. If you’re nearby, we’d love for you to drop in and say hello! At MINOUS, we curate fashionable, timeless designs crafted with high-quality workmanship, creating jewellery that’s made to be worn and loved every day.

At the heart of our identity is a commitment to making luxury both affordable and empowering for modern youth, because we believe everyone deserves the joy, confidence, and self-expression that come from owning beautifully crafted premium silver jewellery, regardless of income or background. We are redefining accessible luxury by building an inclusive community, with a goal of 100 brand stores by 2030 and a dedicated team of 500 empowered women at MIAR. Together, we are creating opportunities for women to shine from within while making luxurious self-expression a reality for all.

The story of MINOUS begins with the vision and passion of our founder, Minakshi Yadav a woman who spent over a decade working in the gems and jewellery industry, gaining deep expertise and an unshakeable love for the craft. Her years of experience, paired with her dream of making luxury accessible, laid the foundation for what MINOUS is today. Minakshi’s dedication, creative eye, and belief in high-quality silver jewellery sparked the birth of a brand that empowers women to express themselves with confidence and style. This is a journey from woman to woman, celebrating strength, individuality, and empowerment at every step. We are honoured to share her vision and incredibly grateful for the support of our customers who continue to inspire us. Together, we will keep creating jewellery that celebrates beauty, confidence, and the power within every woman.