We Believe Silver Jewellery Is the Future

MIAR JEWELS PRIVATE LIMITED, we are proud to be the first 925 silver jewellery brand born from a vision of affordable luxury created by women, for women. Founded by passionate women entrepreneurs and powered by a 100% female team, MIAR stands as a celebration of strength, style, and sisterhood.Our mission is simple: to help fashion-conscious women feel confident, stylish, and empowered every single day. We craft high-quality silver jewellery that blends exceptional design with lasting value, making premiumsilver jewellery an everyday essential for every woman.At MIAR, we believe every woman deserves to look and feel her best effortlessly and unapologetically.

About The Brand Store

We began our journey in October 2022 as one of the first dedicated silver jewellery brands in India. Today, MINOUS is proudly available across 5 cities Junagadh, Jamnagar, Morbi, Rajkot, and Ahmedabad. If you’re nearby, we’d love for you to drop in and say hello! At MINOUS, we curate fashionable, timeless designs crafted with high-quality workmanship, creating jewellery that’s made to be worn and loved every day.

Our Mission


“Luxury made affordable for modern youth” is more than a statement it’s the heart of who we are. We believe veryone deserves to experience the joy, confidence, and self-expression that come from owning beautifully crafted, luxurious jewellery no matter their income or background.

Our mission is to make premium silver jewellery accessible, empowering, and inclusive for all.


As we grow, we’re committed to building a strong community:

  • 100 brand stores by 2030
  • A team of 500 empowered female members at MIAR (MINOUS)


Together, we aim to redefine affordable luxury while creating opportunities for women to shine inside and out.

MINOUS X Minakshi Yadav

The story of MINOUS begins with the vision and passion of our founder, Minakshi Yadav a woman who spent over a decade working in the gems and jewellery industry, gaining deep expertise and an unshakeable love for the craft. Her years of experience, paired with her dream of making luxury accessible, laid the foundation for what MINOUS is today. Minakshi’s dedication, creative eye, and belief in high-quality silver jewellery sparked the birth of a brand that empowers women to express themselves with confidence and style. This is a journey from woman to woman, celebrating strength, individuality, and empowerment at every step. We are honoured to share her vision and incredibly grateful for the support of our customers who continue to inspire us. Together, we will keep creating jewellery that celebrates beauty, confidence, and the power within every woman.