Founder's Note

Minakshi Yadav

Founder's Note

Your Beginnings should never define your future...

I wasn't born into a business family or handed an opportunity. I grew up in a lower middle-class home in Junagadh, where my father worked as a peon at an Ayurvedic hospital. Life taught me responsibility much earlier than I expected, and every challenge became a lesson in resilience.

Minous was built with one simple belief: your beginnings should never define your future. Every store we open, every customer we serve, and every woman we empower is a reminder of that belief.

Minakshi Yadav signature
Minakshi YadavFounder & CEO

Our Journey

From a dream to your dresser.

1990

Humble Beginnings

Born and raised in Junagadh, Gujarat, in a lower-middle-class family where hard work and honesty were everyday values.

Humble Beginnings
2010

Life Changed Overnight

After completing my diploma, I lost my father to cancer and had to give up further studies to support my family.

Life Changed Overnight
2012

A New Beginning

Entered the jewellery industry with a salary of just ₹3,500 per month.

A New Beginning
2022

Learnt from the Best

Spent over a decade working with leading jewellery companies and learning every aspect of the business.

Learnt from the Best
2022

The Spark

A respected jewellery entrepreneur told me, “You are a gem person. Build something of your own.” Those words changed everything.

The Spark
2023

The First Store

Left my corporate career to dedicate myself fully to Minous. Opened the first 180 sq. ft. Minous store in Junagadh while still working a full-time job.

The First Store
Today

6 Stores. One Vision.

Minous now has six stores across Gujarat, built on trust, quality, and exceptional customer service.

6 Stores. One Vision.

Powered by Women. Built for Women.

100% Women Team

Every hand that designs, crafts, packages, and delivers a Minous piece belongs to a woman. Our team is our strength — a collective of artisans, designers, marketers, and dreamers who believe in the power of women supporting women.

Wear your story.

Visit Our Store

Experience Minous in person. Discover pieces that speak to you.

  • Minous Silver, Junagadh

    Minous Silver, Junagadh

    Shop No 3, Ground Flr, Girnar CHS Ltd Platinum 2, PN 7, Junagadh Rd, S.T. Colony, Kalva Chok, Junagadh, Gujarat 362001

    +91 63512 99289

    Mon–Sat 10:00–21:00

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  • Minous Silver, Bhavnagar

    Minous Silver, Bhavnagar

    Shukan Complex, Rupani Circle, Atabhai Rd, Sardar Nagar, Bhavnagar, Gujarat 364001

    +91 63560 00925

    Mon–Sat 10:00–21:00

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  • Minous Silver, Jamnagar

    Minous Silver, Jamnagar

    Shop No G2, Ground Floor, KK Avenue, opposite Jogger's Park, Park Colony, Jamnagar, Gujarat 361002

    +91 6356 222 925

    Mon–Sat 10:00–21:00

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  • Minous Silver, Rajkot

    Minous Silver, Rajkot

    Business park, Kalawad Rd, near Princess School, opp. Wockhart Hospital, Nalanda Society, Rajkot, Gujarat 360001

    +91 90813 33925

    Mon–Sat 10:00–21:00

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  • Minous Silver, Ahmedabad

    Minous Silver, Ahmedabad

    GF-4, Akshar Square shopping center, Sandesh Press Rd, opposite Page One Hotel, Bodakdev, Ahmedabad, Gujarat 380054

    +91 9586925925

    Mon–Sat 10:00–21:00

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  • Minous Silver, Morbi

    Minous Silver, Morbi

    Ground Floor, Shop No - 1, Shivam Complex, Shell Petrol Pump Daudi Plot, Ravapar Rd, Sardar Nagar, Morbi, Gujarat 363641

    +91 90814 44925

    Mon–Sat 10:00–21:00

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